Ericsson usually delivers broadcast systems for TV companies but with this campaign they wanted to increase their dialog with the end TV consumer. My Tv Moments was created to start that communication. The audience searches for their favorite TV memories via YouTube, when they find a clip we created a system that sorts through the clips information using a custom algorithm. We turn to the internet’s popular search and information providers (such as Google and Wikipedia) looking through everything from images, blogs, books, magazines. We then further sort this collected information, creating a scrapbook about the TV memory which is sharable with friends.
Try it out at: www.mytvmoments.com!
Also try our custom mobile version!