This Thursday we’re unveiling a radical new way to paint under a railway track in deepest darkest hippest Shoreditch, London.

Higher Pitch is art from advertising folk for advertising folk.

We’ll be sure to add a little video of our digital brush later this week so keep your canvas clean until then.

So we have this great idea of a mobile game that we’re working on right now. Can’t tell you too much but we’d like to share a few of the learnings we’ve earned during our first workshops.

No game controller
Looking at the top lists of iPhone games, we found that almost non of them actually have a controller between you and what happens on the screen.

• In Angry Birds you actually pull the sling of the slingshot.
• In Cut The Rope, you cut the rope with your finger.
• in Harbour Master you draw the path of your ships with your finger
• In Doodle Jump you tilt the phone to jump left/right

Only positive things happen
In Angry Birds, nothing really bad can happen to you. The worst thing is you don’t do good enough, but you will still save birds and crash stuff, even if you don’t succeed the level. In our game we started with thinking about what the difficulties should be, but I think we realized it might be better to focus on what makes your hero do even better, instead of just the regular amazing stuff she can do.

We take it back to school with some quality reading. This is kind of a magazine version of Inside the Actors Studio for new and hyped, role-playing action game Deus Ex: Human Revolution. As opossed to your standard gaming press it doesn’t focus on technical details, instead it gets down to the nitty-gritty. The soul of the game. The cyberpunk essence.

We’re stoked – you should be too!

Why not use coded paper to draw with, instead of to draw on? LAB:ing with some reacTIVision stuff – using fiducial markers to draw with particles.

Here’s the prototype of the headgear we’re using for a top secret, sports related visulization project together with Åkestam Holst.

Nuff said, stay tuned!

It’s so live, it’s wrapped in a towel and it’s father hasn’t seen it yet.

Fearlessly Frank approached us about bringing to life a crazy, bold and tech busting concept they had for the new HTC ChaCha phone. Whilst they created, we built, and we’re proud to say we’ve just launched the creative progeny of the last three months, a dynamic Facebook film app for the HTC ChaCha handset. The first phone to feature a Facebook button.

Yes folks, now when you leave your phone in a bar someplace, the people who find it can play havoc with your social reputation.

We’re glad to have been given an opportunity by Fearlessly Frank to work on this project as it presented a chance to push the boundaries of what can be done with Flash 10, Facebook Developer API and uniquely with how a story can be told.

Big shout out to the team involved and welcome to the age of dynamic storytelling (not transmedia !!!).

Now try it out for yourself… here.

Sounds like a trendy fusion fashion label making snoods out of hemp, but it’s not. It’s our nearly new creative technologists, Ellen Sundh and Koji Wakayama.

Ellen is unique, so unique she could make the word unique into an augmented app and you’d sit up and pay attention.

Koji is master of all he surveys, but mostly of robots.

Hard to pick their best pieces of creative tech, but a good starting point would be Ellen’s, Depressed Shoe Shelf and Koji’s, Robot Garden.

Ellen is pictured with Karl, our toga wearing leader. I tried photoshopping Koji’s face in, but it looked odd.

We used to be Strip Digital but now we’re Society 46, so if you see the occasional ‘Strip’ reference on the site that’s because we’re still putting our new clothes on and making ourselves presentable for Web Society.
A lot has happened in the last 6 months, with London now joining Stockholm Society and we felt a new name was in order. We’ve morphed from taking things off and stripping back to putting social at the heart of everything we do, be it an arduino robot or a genre busting interactive football game.